During my time working at the sound design agency Plan8 in Stockholm I got the chance to create the soundtrack for an upcoming BMW commercial. The brief was to create a soundtrack that should reflect a modern and visionary leader—sophisticated, confident, and innovative. The soundscape should be light, dynamic, and technologically inspired, avoiding traditional high-octane elements. A subtle rhythmic pulse will provide energy without feeling rushed, while a combination of electronic textures and orchestral elements, such as synths and strings, will create an exclusive and contemporary atmosphere.

The composition should evolve dynamically, ensuring engagement through dramaturgically adapted sequences. Deliverables include one or more 30-second previews, iterations based on feedback, and final delivery in high-resolution format. The music should enhance BMW X5's unique identity and redefine the brand’s sonic profile in a modern context.